Midriff Advertising

This is part of BEBE's 2011 ad campaign.  I found it o the internet at www.talkingwithtami.com it is a good example of midriff advertising.  According to Rosalind Gill in the article Super Sexualize Me! Advertising and the "Midriffs" "Increasingly, young women are presented not as passive sex objects, but as active, desiring sexual subjects, who seem to participate enthusiastically in practices and forms of self presentation that earlier generations of feminists regarded as connected to subordination."(255)  This ad features Citia Dicker as an active character which cues us to "midriff" advertising.  She is in the drivers seat, literally.  Her posture and facial expression are cunning.  She is sexy in an if you dare sort of way.