Sunday, October 2, 2011

The Male Gaze in 1920's Listerine Ad

I found this ad for Listerine circa 1920's  and I instantly recognized the male gaze happening in the picture.  The way her head is tilted back as if to be viewed.  There is a man in the picture but he is darker then the rest of the ad, making him secondary to the man who is viewing the ad, or rather the woman who is viewing the add through the male gaze.

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